Cloudeight Internet Demographic  Visitor Survey*

Survey Conducted September 2002

Total Respondents =  5,431

Summary: 79% female audience, with over 97% age 30 and above. Over 50% college educated with incomes over $20,000/year.  74% buy online, with 60% spending at least 15 hours a week on the Internet.

Country

United States          . . . .  74%

Canada                 . . . .   10%

Australia               . . . .     6%

New Zealand        . . . .      2%

UK                        . . . .    1%

Other                    . . . .     7%

Age

18-30          . . . .    3%

31-50          . . . .   32%

Gender

Male                      . . . .  21%

Level of education

Some High School       . . . .  12%

High School Graduate  . . . .   32%

Some College               . . . . 34%

College Graduate         . . . .   22%

Employment

Computer Related     . . . .   10%

Factory, Retail           . . . .    5%

Homemaker               . . . .  14%

Professional              . . . .   15%

Retired                       . . . .  25%

Skilled Trades             . . . .   4%

Student                      . . . .   1%

Other                          . . . . 27%

Income

Under $20,000            . . . .  42%

$20,000-40,000           . . . .  34%

$40,000-80,000           . . . .  20%

$80,000to120,000        . . . .   3%

Over $120,000              . . . .  1%

How often do you buy Online

Never                                 . . . .  26%

1-5 times per year               . . . .  44%

6-12 times per year             . . . .  18%

Over 12 times per year        . . . .  12%

How much time do you spend

 online weekly?

1-14 hours             . . . .   36%

15-40 hours            . . . .  48%

Over 40 hours        . . . .   12%

No Answer              . . . .   4%

How often do you visit Cloudeight

Weekly                                      . . . .  67%

Twice a Week                            . . . .  19%

More then twice a week              . . . .    9%

No Answer                                 . . . .    5%