The Internet doomsayers and fear-mongering, cookie-zealots have apparently won. For good or for bad, an effective DO-NOT-TRACK button is coming to your browser soon, according to Gizmodo and The Wall Street Journal.
So it seems, the paranoia over cookies has apparently prevailed. The Cookie-paranoia, fueled by fear fired up by bloggers seeking traffic (read “money”), Microsoft’s hypocritical opportunism, and Google’s oddly timed consolidation of its diverse privacy policies, has apparently won the battle, and all the Internet giants have been forced to acquiesce.
So those of you who tremble in fear when your anti-spyware program finds 1500 incidences of spyware on your computer in the form of nasty tracking cookies — soon will tremble no more. According to the reports we’ve read — the fear-mongers have prevailed.
This is bad news for cyber-criminals, who’ve long enjoyed the ridiculous debate over tracking cookies, because it took computer users’ eyes off important things like strong passwords, and the dangerous things like phishing sites, botnets, rogues and other insidious threats that are so prevalent on the Internet . As long as the anti-cookie brigade’s crusade was lighting up Cable news and the blogosphere, cyber criminals could go about their business. When so many were being distracted by relatively benign things like tracking cookies – the cyber criminals were free to go about their sinister work unnoticed.
The DO-NOT-TRACK buttons (ones that really work – not like the ones we have on browsers now that don’t really work) are coming all major browsers soon. We wonder with the fear of tracking cookies lessened, will computer users then start worrying about the serious threats that face them?
The following is from Gizmodo:
“While many browsers already feature a “do not track” button, in truth they’re largely ineffectual, because advertisers and tracking companies hadn’t agreed to honor the system. Now, prompted by the Obama administration’s attempt to ensure our online privacy, that is about to change.
The Wall Street Journal reports that a coalition of internet companies, including Google, has agreed to support a “do not track” initiative. The idea is that a button will be embedded in most web browsers, and hundreds of companies will conform to guidelines associated with that button being pressed. According to the WSJ, when that button is clicked…”