Gmail Scans Your Emails for More Targeted Ads (Here’s How to Limit What You See)
Google recently updated their TOS to reflect the email scanning practices they use in Gmail, which are used to display more relevant ads, among other things.
The actual scanning of Gmail emails is nothing new, but the update to Google’s terms of service is meant to clarify what’s already been going on. Last month, an attempt at a class-action lawsuit against Google for wiretapping user emails was dismissed, the main argument of which was scanning incoming emails from non-Gmail users.
The new terms clarify that automated systems do scan all incoming, outgoing, and archived mail to provide you with more tailored ads in Gmail and Search. Below is the updated paragraph in the new April 14th terms (you can compare it to the older terms here).
Originally appeared on WonderHowTo.com – read the rest of this article here.