Facebook Battles “Click Bait”

By | August 26, 2014

What is ‘click bait’ and why Facebook wants to display less of it

The Facebook Inc. logo is displayed on an iPad Air in this 2014 file photo. (Andrew Harrer/Bloomberg)

(Andrew Harrer/Bloomberg)

Ever seen those headlines that start with “You will NEVER believe…” that are shared by your friends or promoted by advertisers on your Facebook news feed?

Now the social network says it’s trying to crack down on exactly those kinds of headlines, which it describe as “click-bait” because the teasers are aimed at encouraging people to click on them without giving much information about what readers will see next. Such posts often get a lot of clicks, and the more clicks they get, the higher up they will be shown in your Facebook news feed. Over time, these stories can drown out content from your friends and Facebook pages that you might really care about.

Source: The Washington Post. Read the rest of the article here.

 

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