{"id":12493,"date":"2017-03-02T15:47:37","date_gmt":"2017-03-02T20:47:37","guid":{"rendered":"http:\/\/www.thundercloud.net\/infoave\/new\/?p=12493"},"modified":"2017-03-02T15:48:37","modified_gmt":"2017-03-02T20:48:37","slug":"more-bad-news-for-yahoo-users","status":"publish","type":"post","link":"https:\/\/www.thundercloud.net\/infoave\/new\/more-bad-news-for-yahoo-users\/","title":{"rendered":"More Bad News For Yahoo Users"},"content":{"rendered":"<h1>More Bad News For Yahoo Users<\/h1>\n<p>In spite of over one billion Yahoo accounts breached, Yahoo bleeding money, and the company in chaos, Verizon is still going to buy Yahoo, although for a few hundred million dollars less than Yahoo orginally wanted.<\/p>\n<p>If you think your personal data is not valuable, why else would Verizon be paying over $4 billion dollars for a has-been Internet company, with old, aging infrastructure, a management team that doesn&#8217;t have a clue, \u00a0and has lost billions of dollars over the last few years?<\/p>\n<p>The answer is you, and you and you and you &#8211; all of you who have Yahoo accounts. You&#8217;re internet browsing and buying and emailing habits are worth lots of money.<\/p>\n<p>As a final thumbing of its corporate nose at the users it has forsaken over the years, Yahoo is selling you out to a company who is buying Yahoo for all the data it has collected about its users.<\/p>\n<p>But if you think Yahoo sold you out, wait until you see what Verizon&#8217;s going to do.<\/p>\n<p>Here&#8217;s an article from the February 24, 2017 edition of Los Angeles Times, written by David Lazarus that will open your eyes, not only about Verizon&#8217;s dealings with Yahoo and your user data, but about how much information and Internet user data is worth.<\/p>\n<p>Read on for an excellent article that just might open your eyes a little wider.<\/p>\n<blockquote>\n<h1><a href=\"http:\/\/www.latimes.com\/business\/lazarus\/la-fi-lazarus-verizon-yahoo-privacy-20170224-story.html\" target=\"_blank\">Your privacy: Verizon&#8217;s takeover of Yahoo is all about user data<\/a><\/h1>\n<p>By David Lazarus Feb. 24th, 2017<\/p><\/blockquote>\n<div class=\" parsedContent mercury-light-theme mercury-medium-text mercury-serif textColorLightHeadline_1wuba1o serifRegular_1ptorrc bodyMedium_qseu60 \" dir=\"ltr\" data-reactid=\".0.1.0.0.0.0.2.0.1\">\n<div>\n<div class=\"trb_ar_main\">\n<blockquote>\n<figure class=\"trb_embed_imageContainer_figure\"><img class=\"trb_embed_imageContainer_img\" srcset=\"http:\/\/www.trbimg.com\/img-58ae092e\/turbine\/la-1487800696-galnq39syf-snap-photo\/350\/350x197 350w, http:\/\/www.trbimg.com\/img-58ae092e\/turbine\/la-1487800696-galnq39syf-snap-photo\/400\/400x225 400w, http:\/\/www.trbimg.com\/img-58ae092e\/turbine\/la-1487800696-galnq39syf-snap-photo\/450\/450x253 450w, http:\/\/www.trbimg.com\/img-58ae092e\/turbine\/la-1487800696-galnq39syf-snap-photo\/500\/500x281 500w, http:\/\/www.trbimg.com\/img-58ae092e\/turbine\/la-1487800696-galnq39syf-snap-photo\/550\/550x309 550w, http:\/\/www.trbimg.com\/img-58ae092e\/turbine\/la-1487800696-galnq39syf-snap-photo\/600\/600x338 600w, http:\/\/www.trbimg.com\/img-58ae092e\/turbine\/la-1487800696-galnq39syf-snap-photo\/650\/650x366 650w, http:\/\/www.trbimg.com\/img-58ae092e\/turbine\/la-1487800696-galnq39syf-snap-photo\/700\/700x394 700w, http:\/\/www.trbimg.com\/img-58ae092e\/turbine\/la-1487800696-galnq39syf-snap-photo\/750\/750x422 750w, http:\/\/www.trbimg.com\/img-58ae092e\/turbine\/la-1487800696-galnq39syf-snap-photo\/800\/800x450 800w, http:\/\/www.trbimg.com\/img-58ae092e\/turbine\/la-1487800696-galnq39syf-snap-photo\/850\/850x478 850w, http:\/\/www.trbimg.com\/img-58ae092e\/turbine\/la-1487800696-galnq39syf-snap-photo\/900\/900x506 900w, http:\/\/www.trbimg.com\/img-58ae092e\/turbine\/la-1487800696-galnq39syf-snap-photo\/950\/950x534 950w, http:\/\/www.trbimg.com\/img-58ae092e\/turbine\/la-1487800696-galnq39syf-snap-photo\/1000\/1000x563 1000w, http:\/\/www.trbimg.com\/img-58ae092e\/turbine\/la-1487800696-galnq39syf-snap-photo\/1024\/1024x576 1024w\" alt=\"Verizon\" \/><\/figure>\n<\/blockquote>\n<div>\n<blockquote>\n<div class=\"trb_ar_page\">\n<p>Verizon Communications and Yahoo have come to terms on the telecom giant\u2019s takeover of the seen-better-days Internet company. Now, millions of Yahoo users have something else to consider: Verizon\u2019s aggressive use of customer information.<\/p>\n<p>Put simply, if you think Yahoo played fast and loose with people\u2019s privacy, wait until you see what\u2019s in store from the new owner.<\/p>\n<p>Verizon and Yahoo announced this week that they\u2019d agreed to shave $350 million off Yahoo\u2019s $4.8 billion asking price to reflect huge security breaches that affected the accounts of more than <em>1 billion<\/em> Yahoo users. Verizon said that, despite Yahoo\u2019s seeming inability to safeguard customer data, \u201cthis acquisition makes strategic sense.\u201d<\/p>\n<p>Here\u2019s why: The more information Verizon can amass about people\u2019s online behavior and activities, the more it can compete with the likes of Google and Facebook in leveraging that info with marketers.<\/p>\n<aside class=\"trb_ar_sponsoredmod\"><\/aside>\n<aside class=\"trb_ar_sponsoredmod trb_barker_mediaconductor\">\n<div class=\"tlod\"><\/div>\n<\/aside>\n<p>For Yahoo users, that\u2019s a polite way of saying the company looks forward to selling you out.<\/p>\n<p>\u201cIt\u2019s pretty much the fox taking over the henhouse,\u201d said Marc Rotenberg, president of the <a id=\"ORNPR000264\" href=\"http:\/\/www.latimes.com\/topic\/technology\/electronic-privacy-information-center-ORNPR000264-topic.html\">Electronic Privacy Information Center<\/a>. \u201cVerizon has always been sneaky about its privacy practices, and Yahoo is the poster child for security breaches.\u201d<\/p>\n<p>The upshot of the merger, he said, is \u201can opportunity for greater profiling and tracking of Internet users.\u201d<\/p>\n<aside class=\"trb_embed\"><\/aside>\n<p>There are some people who will yawn and shrug their shoulders. We inhabit a \u201csharing economy,\u201d they\u2019ll say, so what\u2019s the harm in businesses looking over your online shoulder?<\/p>\n<aside class=\"trb_ar_sponsoredmod\"><\/aside>\n<p>The harm is that the more we accept corporate oversight of our digital doings, the more we condone a world in which our personal information no longer belongs to us. It becomes theirs, to do with as they please.<\/p>\n<p>Moreover, as we\u2019ve seen again and again, businesses are manifestly unworthy of our trust when it comes to safeguarding that information. Yahoo\u2019s breaches may represent extreme negligence, but they\u2019re little different from the more than 7,000 other known database hacks since 2005.<\/p>\n<p>The number of U.S. victims of fraud and ID theft topped 13 million last year, representing $15 billion in losses, according to Javelin Strategy &amp; Research. Over the last six years, ID thieves have made off with $112 billion, or $35,600 every single minute.<\/p>\n<p>\u201cFraud is evolving at a frantic pace,\u201d said Al Pascual, Javelin\u2019s head of fraud and security. He said that every time businesses crack down on one type of cyberscam, \u201ccriminals quickly shift their attack vector and area of operation.\u201d<\/p>\n<p>As if that wasn\u2019t troubling enough for consumers, there\u2019s also the ongoing challenge of knowing what businesses are legally doing with our data. They all say they respect and diligently protect customers\u2019 privacy. The reality, however, is that people\u2019s data has become a commodity that can (and will) be used to increase revenue.<\/p>\n<p>Verizon hasn\u2019t been shy about using what it knows about customers\u2019 online activities as a profit center.<\/p>\n<p>In 2014, I reported that Verizon was \u201cenhancing\u201d its mobile ads by <a href=\"http:\/\/www.latimes.com\/business\/la-fi-lazarus-20140425-column.html\">monitoring people\u2019s online activities<\/a> even when they weren\u2019t connected to Verizon\u2019s wireless network. The company was sneakily downloading code into customers\u2019 computers that allowed it to continue tracking websites visited regardless of who provided the Internet access.<\/p>\n<p>In 2015, I reported that Verizon was <a href=\"http:\/\/www.latimes.com\/business\/la-fi-lazarus-20150203-column.html\">using so-called super cookies<\/a> to more closely track customers online. Unlike normal cookies \u2014 code that monitors the sites you visit \u2014 Verizon\u2019s super cookies couldn\u2019t be easily detected or deleted, meaning that Verizon was keeping customers on electronic leashes, regardless of whether they approved.<\/p>\n<p>The company was fined $1.35 million by the Federal Communications Commission last year and agreed to give customers the ability to opt out of such tracking.<\/p>\n<p>Verizon says in its <a href=\"http:\/\/www.verizon.com\/about\/privacy\/full-privacy-policy\">privacy policy<\/a> that information shared with advertisers \u201cdoes not identify Verizon customers individually.\u201d But Rotenberg, for one, called this a dubious claim.<\/p>\n<p>\u201cAlmost no words in that sentence are true,\u201d he told me.<\/p>\n<aside class=\"trb_embed\"><\/aside>\n<p>Many consumer advocates believe that so much customer information is now available, it\u2019s virtually impossible to keep someone anonymous. Moreover, the notion of online anonymity is belied by the fact that advertisers are obsessed with targeting specific people with specific ads, which means they have to know who they\u2019re going after.<\/p>\n<p>Chris McCann, a Verizon spokesman, declined to directly address that issue. He said the company notifies customers \u201cabout how we use their information and give our customers choices about how their data may be used for advertising purposes and we respect the choices our customers make.\u201d<\/p>\n<p>Or not. Verizon and other Internet service providers are lobbying to roll back privacy rules adopted by the FCC in October. Among other requirements, service providers now must seek customers\u2019 permission \u2014 an opt-in \u2014 before sharing data with others. Verizon prefers an opt-out system because it knows that few people will go to the trouble.<\/p>\n<p>\u201cWe believe this approach meets our customers\u2019 privacy expectations,\u201d the company said <a href=\"http:\/\/www.verizon.com\/about\/news\/charting-workable-path-protecting-privacy-our-customers\">in a statement<\/a> last month.<\/p>\n<p>Chris Hoofnagle, a UC Berkeley law professor who specializes in privacy issues, said the Verizon-Yahoo deal is \u201cpart of a larger trend of merging to create mega data brokers to compete with Google.\u201d<\/p>\n<p>The edge Verizon is trying to bring to the equation is helping marketers find people no matter where they lurk, he said.<\/p>\n<p>As the owner of both Yahoo and AOL, which it acquired last year, Verizon will have access to the online interests of millions of Americans. As one of the country\u2019s biggest wireless and Internet service providers, it knows who you are, where you are and, often, what you\u2019re doing.<\/p>\n<p>My advice? Take the time to opt out of as much data sharing as possible.<\/p>\n<p>Go to the privacy policies of every telecom company you deal with \u2014 the cable company, the phone company, Internet companies \u2014 and do a search for \u201cprivacy preferences\u201d or \u201copt out.\u201d This should bring you to a page where you can uncheck all the data-sharing boxes that the company so helpfully checked on your behalf.<\/p>\n<p>This will be time consuming, and that\u2019s deliberate. You\u2019ll likely need your account number handy. And it may not make a whole lot of difference in the grand scheme of things.<\/p>\n<\/div>\n<\/blockquote>\n<div class=\"trb_ar_page\">\n<blockquote><p>But if we don\u2019t fight for every scrap of privacy, we\u2019re tacitly telling businesses that we don\u2019t care.<\/p>\n<p>It\u2019s <em>your<\/em> information. Treat it as such.<\/p><\/blockquote>\n<aside class=\"trb_embed\"><\/aside>\n<aside class=\"trb_embed trb_filmstrip trb_filmstrip_list_item\">\n<div class=\"trb_filmstrip_holder\">\u00a0<a href=\"http:\/\/www.latimes.com\/business\/lazarus\/la-fi-lazarus-verizon-yahoo-privacy-20170224-story.html\" target=\"_blank\">Original article from the Los Angeles Times, February 24, 2017<\/a><\/div>\n<\/aside>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More Bad News For Yahoo Users In spite of over one billion Yahoo accounts breached, Yahoo bleeding money, and the company in chaos, Verizon is still going to buy Yahoo, although for a few hundred million dollars less than Yahoo orginally wanted. If you think your personal data is not valuable, why else would Verizon be paying over\u2026 <span class=\"read-more\"><a href=\"https:\/\/www.thundercloud.net\/infoave\/new\/more-bad-news-for-yahoo-users\/\">Read More &raquo;<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1433,1678,1426,1670,1656,1674],"tags":[],"_links":{"self":[{"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/posts\/12493"}],"collection":[{"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/comments?post=12493"}],"version-history":[{"count":2,"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/posts\/12493\/revisions"}],"predecessor-version":[{"id":12495,"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/posts\/12493\/revisions\/12495"}],"wp:attachment":[{"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/media?parent=12493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/categories?post=12493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/tags?post=12493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}