{"id":6642,"date":"2013-12-04T17:15:07","date_gmt":"2013-12-04T22:15:07","guid":{"rendered":"http:\/\/thundercloud.net\/infoave\/new\/?p=6642"},"modified":"2013-12-04T17:15:07","modified_gmt":"2013-12-04T22:15:07","slug":"u-s-says-online-ads-should-be-clearly-marked-undeceptive","status":"publish","type":"post","link":"https:\/\/www.thundercloud.net\/infoave\/new\/u-s-says-online-ads-should-be-clearly-marked-undeceptive\/","title":{"rendered":"U.S. says online ads should be clearly marked, undeceptive"},"content":{"rendered":"<blockquote><p><span style=\"text-decoration: underline;\"><\/span>WASHINGTON (Reuters) &#8211; The growing online usage of ads designed to blend in with the rest of a website&#8217;s content, a practice known as &#8220;native advertising,&#8221; may be illegal in some instances, the Federal Trade Commission warned on Wednesday.<\/p>\n<p>The growing online usage of ads designed to blend in with the rest of a website&#8217;s content, a practice known as &#8220;native advertising,&#8221; may be illegal in some instances, the Federal Trade Commission warned on Wednesday.<\/p>\n<p>The FTC said that a survey of online publishers found that 73 percent allowed native advertising, the digital descendent of the newspaper &#8220;advertorial&#8221; and television&#8217;s infomercials.<\/p>\n<p>&#8220;Marketers have &#8230; moved past the banner ad into advertising that is more seamlessly, and inconspicuously, integrated into digital content,&#8221; FTC Chairwoman Edith Ramirez said in a speech that opened a conference on &#8220;Blurred Lines: Advertising or Content.&#8221;<\/p><\/blockquote>\n<p><a href=\"http:\/\/www.readability.com\/articles\/ei8aenuw\" target=\"_blank\"><span style=\"text-decoration: underline;\"><strong>Read more here\u00a0<\/strong><\/span><\/a><\/p>\n<p>Let us know what you think; your opinion matters.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WASHINGTON (Reuters) &#8211; The growing online usage of ads designed to blend in with the rest of a website&#8217;s content, a practice known as &#8220;native advertising,&#8221; may be illegal in some instances, the Federal Trade Commission warned on Wednesday. The growing online usage of ads designed to blend in with the rest of a website&#8217;s content, a practice\u2026 <span class=\"read-more\"><a href=\"https:\/\/www.thundercloud.net\/infoave\/new\/u-s-says-online-ads-should-be-clearly-marked-undeceptive\/\">Read More &raquo;<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1426],"tags":[],"_links":{"self":[{"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/posts\/6642"}],"collection":[{"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/comments?post=6642"}],"version-history":[{"count":1,"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/posts\/6642\/revisions"}],"predecessor-version":[{"id":6643,"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/posts\/6642\/revisions\/6643"}],"wp:attachment":[{"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/media?parent=6642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/categories?post=6642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/tags?post=6642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}