{"id":7519,"date":"2014-05-04T07:29:32","date_gmt":"2014-05-04T11:29:32","guid":{"rendered":"http:\/\/thundercloud.net\/infoave\/new\/?p=7519"},"modified":"2014-05-04T07:29:32","modified_gmt":"2014-05-04T11:29:32","slug":"facebooks-new-anonymous-login-not-anonymous-at-all","status":"publish","type":"post","link":"https:\/\/www.thundercloud.net\/infoave\/new\/facebooks-new-anonymous-login-not-anonymous-at-all\/","title":{"rendered":"Facebook’s New ‘Anonymous Login’ Not Anonymous At All"},"content":{"rendered":"
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Inside Facebook’s brilliant plan to hog your data<\/h1>\n

Facebook’s ‘Anonymous Login’ is about neither anonymity nor logging in. It’s about creating scarcity in the market for user data.<\/h2>\n

Personal data is the new currency.<\/h2>\n<\/blockquote>\n<\/header>\n
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Companies want to get information about people — their location, age, relationships, interests, preferences and much more — because when they have that information they can offer more powerful, more monetizable apps and services and can make money with high-priced personalized ads.<\/p>\n

But people want to prevent companies from getting their personal information for fear of being exploited, surveilled, abused and sold out.<\/p>\n

It’s in the context of this tension that\u00a0Facebook<\/a>\u00a0CEO Mark Zuckerberg this week\u00a0announced<\/a>\u00a0a new offering calledAnonymous Login<\/a>. It’s one of the most ingenious ideasFacebook<\/a>\u00a0has ever had.<\/p>\n

Here’s how it’s supposed to work: If you provide your personal data to Facebook, you can then install and use apps that support Anonymous Login without giving your personal data to the app maker, at least initially.<\/p>\n

In other words, a mobile app that supports Facebook Anonymous Login would allow logged-in Facebook users to interact with the app as if they had supplied their personal information, even if they hadn’t actually done so.<\/p>\n

Facebook says the feature provides “anonymity.” But that’s not accurate, because you do have to tell Facebook who you are. And it’s not “pseudonymity,” either, because you’re not using a surrogate identity…<\/p>\n<\/blockquote>\n

SOURCE: ComputerWorld<\/strong><\/em><\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

Inside Facebook’s brilliant plan to hog your data Facebook’s ‘Anonymous Login’ is about neither anonymity nor logging in. It’s about creating scarcity in the market for user data. Personal data is the new currency. Companies want to get information about people — their location, age, relationships, interests, preferences and much more — because when they have that information\u2026 Read More »<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1426],"tags":[],"_links":{"self":[{"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/posts\/7519"}],"collection":[{"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/comments?post=7519"}],"version-history":[{"count":1,"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/posts\/7519\/revisions"}],"predecessor-version":[{"id":7520,"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/posts\/7519\/revisions\/7520"}],"wp:attachment":[{"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/media?parent=7519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/categories?post=7519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/tags?post=7519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}