{"id":8020,"date":"2014-08-26T18:25:32","date_gmt":"2014-08-26T22:25:32","guid":{"rendered":"http:\/\/thundercloud.net\/infoave\/new\/?p=8020"},"modified":"2014-08-26T18:25:32","modified_gmt":"2014-08-26T22:25:32","slug":"facebook-battles-click-bait","status":"publish","type":"post","link":"https:\/\/www.thundercloud.net\/infoave\/new\/facebook-battles-click-bait\/","title":{"rendered":"Facebook Battles &#8220;Click Bait&#8221;"},"content":{"rendered":"<header style=\"color: #302c22;\">\n<blockquote>\n<h1 class=\"entry-title\" style=\"font-style: inherit;\">What is \u2018click bait\u2019 and why Facebook wants to display less of it<\/h1>\n<\/blockquote>\n<\/header>\n<section style=\"color: #302c22;\">\n<div class=\"entry-content\" style=\"font-weight: inherit; font-style: inherit;\">\n<article style=\"font-weight: inherit; font-style: inherit;\" data-twttr-id=\"twttr-sandbox-0\">\n<blockquote>\n<div class=\"inline-content inline-photo inline-photo-center\" style=\"font-weight: inherit; font-style: inherit;\"><img decoding=\"async\" class=\"img-large\" style=\"font-weight: inherit; font-style: inherit;\" src=\"https:\/\/secure-assets.readability.com\/1eb89ad9d2be01335656f31cd45683d3c2027146\/687474703a2f2f696d672e77617368696e67746f6e706f73742e636f6d2f626c6f67732f7468652d7377697463682f66696c65732f323031342f30382f46616365626f6f6b2d4c6f676f2d31303234783638312e6a7067\" alt=\"The Facebook Inc. logo is displayed on an iPad Air in this 2014 file photo. (Andrew Harrer\/Bloomberg)\" \/><\/p>\n<div class=\"pb-caption\" style=\"font-weight: inherit; font-style: inherit;\">(Andrew Harrer\/Bloomberg)<\/div>\n<\/div>\n<p style=\"font-weight: inherit; font-style: inherit;\">Ever seen\u00a0those headlines that start with \u201cYou will NEVER believe\u2026\u201d that are shared by your friends or promoted by advertisers on your Facebook news feed?<\/p>\n<p style=\"font-weight: inherit; font-style: inherit;\">Now the social network says it\u2019s trying to crack down on exactly those kinds of headlines,\u00a0which it describe as \u201cclick-bait\u201d\u00a0because the teasers are aimed at encouraging\u00a0people to click on them without giving much information about what readers will see next. Such\u00a0posts often get a lot of clicks,\u00a0and the more clicks they get, the higher up they will be shown in your Facebook news\u00a0feed. Over time, these stories can drown out content from your friends and Facebook pages that you might really care about.<\/p>\n<\/blockquote>\n<p style=\"font-weight: inherit; font-style: inherit;\"><span style=\"text-decoration: underline;\">S<a href=\"http:\/\/goo.gl\/txAgdD\" target=\"_blank\"><strong>ource: <em>The Washington Post<\/em>. Read the rest of the article here.<\/strong><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"inline-content inline-photo inline-photo-center\" style=\"font-weight: inherit; font-style: inherit;\"><\/div>\n<\/article>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>What is \u2018click bait\u2019 and why Facebook wants to display less of it (Andrew Harrer\/Bloomberg) Ever seen\u00a0those headlines that start with \u201cYou will NEVER believe\u2026\u201d that are shared by your friends or promoted by advertisers on your Facebook news feed? Now the social network says it\u2019s trying to crack down on exactly those kinds of headlines,\u00a0which it describe\u2026 <span class=\"read-more\"><a href=\"https:\/\/www.thundercloud.net\/infoave\/new\/facebook-battles-click-bait\/\">Read More &raquo;<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1426],"tags":[],"_links":{"self":[{"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/posts\/8020"}],"collection":[{"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/comments?post=8020"}],"version-history":[{"count":1,"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/posts\/8020\/revisions"}],"predecessor-version":[{"id":8021,"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/posts\/8020\/revisions\/8021"}],"wp:attachment":[{"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/media?parent=8020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/categories?post=8020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/tags?post=8020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}