{"id":9328,"date":"2015-04-06T10:39:50","date_gmt":"2015-04-06T14:39:50","guid":{"rendered":"http:\/\/thundercloud.net\/infoave\/new\/?p=9328"},"modified":"2015-04-06T10:39:50","modified_gmt":"2015-04-06T14:39:50","slug":"microsoft-to-bring-bing-better-be-ready-for-bing","status":"publish","type":"post","link":"https:\/\/www.thundercloud.net\/infoave\/new\/microsoft-to-bring-bing-better-be-ready-for-bing\/","title":{"rendered":"Microsoft to Bring Bing: Better Be Ready for Bing"},"content":{"rendered":"<h1 class=\"article-excerpt\">Bing search will be a huge part of the next Windows<\/h1>\n<p><a href=\"http:\/\/goo.gl\/Bd5HfO\" target=\"_blank\">Source: Time.com<\/a><\/p>\n<blockquote><p>There\u2019s a good chance you\u2019ve used Microsoft\u2019s Bing search engine without even realizing it.<\/p>\n<p>Ask your iPhone\u2019s Siri to search the web, and Microsoft\u2019s search engine fetches the results. Ditto Amazon\u2019s Kindle Fire. Up until last year, Facebook searches were powered by Bing. Or maybe you prefer Yahoo! search \u2014 again, that\u2019s Bing humming under the hood. It\u2019s the Rodney Dangerfield of search engines: It can\u2019t get no respect, but it has an unexpected vitality. In fact, Bing powers nearly one-third of all the world\u2019s searches, according to statistics <a href=\"http:\/\/www.comscore.com\/Insights\/Press-Releases\/2014\/3\/comScore-Releases-February-2014-U.S.-Search-Engine-Rankings\" target=\"_blank\">gathered<\/a>\u00a0by web analytics firm comScore \u2014 meaning Google search isn\u2019t as dominant as you might think.<\/p>\n<p>This summer, Bing is poised to claim an even larger share of the search market, when 1.5 billion Windows users will have an opportunity to upgrade to Windows 10. The upgrade, which will be free to anyone running Windows version 7 and up, will embed Bing-powered search bars on millions of desktops and home screens. Microsoft hopes that the convenience of these searches may finally break users of the habit of typing \u201cGoogle.com\u201d for all of their search needs.<\/p>\n<p>\u201cWe fundamentally believe that as search evolves, it will move well beyond the point where I launch a browser and type a query into a search box,\u201d says Bing\u2019s general manager Ryan Gavin.<\/p>\n<p>In Windows 10, the search bar will be ever-present at the bottom of the screen. It won\u2019t just search the web, but also personal information saved to the device or floating in the cloud. All of the results will be bundled into a single menu. That means anytime Windows 10 users search for a file, they\u2019ll see Bing search results as well, a constant reminder that web searches are only a click away \u2014 or less. Windows 10 users will also be able to search via voice query thanks to Cortana, Microsoft\u2019s digital assistant that listens to spoken commands and personalizes search results according to what the user is doing in that moment.<\/p>\n<p>\u201cSay I\u2019m using an Excel spreadsheet and I\u2019m immersed in what I\u2019m doing,\u201d says Mike Calcagno, director of engineering for Cortana, \u201cI can say, \u2018Hey Cortana, what\u2019s 69 times pi?&#8217;\u201d<\/p>\n<p>Cortana will spare the user from opening a separate window or launching a calculator app, and it will know that by \u201cpi,\u201d the user is not referring to a dessert. That may sound like a minor improvement, but Microsoft is wagering that a few less clicks can make all the difference in user adoption. When Cortana launched last year, spoken word searches increased ten-fold, according to Calcagno. \u201cWe do see behavior change, which is really exciting,\u201d he says&#8230;<\/p><\/blockquote>\n<p><strong><span style=\"text-decoration: underline;\"><a href=\"http:\/\/goo.gl\/Bd5HfO\" target=\"_blank\">Read the rest of this article at Time.com<\/a><\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bing search will be a huge part of the next Windows Source: Time.com There\u2019s a good chance you\u2019ve used Microsoft\u2019s Bing search engine without even realizing it. Ask your iPhone\u2019s Siri to search the web, and Microsoft\u2019s search engine fetches the results. Ditto Amazon\u2019s Kindle Fire. Up until last year, Facebook searches were powered by Bing. Or maybe\u2026 <span class=\"read-more\"><a href=\"https:\/\/www.thundercloud.net\/infoave\/new\/microsoft-to-bring-bing-better-be-ready-for-bing\/\">Read More &raquo;<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1462,1426,1674,10],"tags":[],"_links":{"self":[{"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/posts\/9328"}],"collection":[{"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/comments?post=9328"}],"version-history":[{"count":1,"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/posts\/9328\/revisions"}],"predecessor-version":[{"id":9329,"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/posts\/9328\/revisions\/9329"}],"wp:attachment":[{"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/media?parent=9328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/categories?post=9328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thundercloud.net\/infoave\/new\/wp-json\/wp\/v2\/tags?post=9328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}