We’ve always been fans of Google…maybe because we were on the Web before Google and watched their birth and their growth. Of course, Google has grown quite large and now dominates the search market, may soon win the browser wars, and within a few years may indeed overtake Windows with the Android operating system for desktops and laptops — coming next summer.
Google has its detractors; like Microsoft, Google has its share of haters. But, until we find them stumbling around blindly like Microsoft, we’ll continue to be fans.
We’ve used Gmail as a really great spam filter for our other email addresses and it works better than any spam filter we’ve tried. It’s free and easy to set up.
So the following Mashable article caught our attention, because it’s more than hyperbole; it is true:
Google: We’re Winning Against Phishing and Spam Emails
Google can’t say “mission accomplished” just yet, but the search giant made it clear that the Internet is winning its decade-old war against phishing and spam emails.
In a blog post published Friday, Google said the Internet-wide efforts against unauthenticated emails, which can be used by spammers and phishers to fake email addresses and deceive users, are working. In fact, the vast majority of non-spam email that Gmail users receive is authenticated with standards designed to fight phishing.
“91.4% of non-spam emails sent to Gmail users come from authenticated senders, which helps Gmail filter billions of impersonating email messages a year from entering our users’ inboxes,” Google security researchers Elie Bursztein and Vijay Eranti said in the post.
Since 2004, Internet industry groups and authorities have been pushing for authentication standards, called DomainKey Identified Email and Sender Policy Framework, to be widely enforced. Google said that as much as 74.7% of incoming email on Gmail use both DKIM and SPF, while 14.4% use SPF only and 2.25% use DKIM only. That leaves just 8.6% of emails as non-authenticated.